Together, companies will usher in a new era of gaming experiences through Google Cloud as Activision Blizzard’s preferred cloud provider and YouTube as its exclusive live esports streaming destination
With hundreds of millions of monthly active users around the world, Activision Blizzard sought a partner to help enhance its gaming infrastructure, as well as deliver superior, low-latency player experiences. The company turned to Google Cloud because of its highly reliable global footprint, advanced data analytics and artificial intelligence (AI) capabilities, and commitment to open source.
Google Cloud will serve as the preferred cloud provider for Activision Blizzard, which developed gaming titles such Guitar Hero and Crash Bandicoot in addition to Overwatch and Call of Duty. YouTube, which is owned by Google, will also stream Hearthstone esports matches in addition to Overwatch and Call of Duty. Matches from all Activision Blizzards-owned esports leagues and events will stream worldwide on YouTube, excluding China.
“We’re excited to partner with Google to drive the next generation of gaming innovation for the industry. Google Cloud’s best-in-class infrastructure gives us the confidence to deliver great entertainment to our fans around the world,” Jacques Erasmus, chief information officer at Activision Blizzard, said in a press release.
Pete Vlastelica, CEO of Activision Blizzard Esports, discussed the relationship in a release: “This is an exciting year for Activision Blizzard Esports as we head into the inaugural season of Call of Duty League and our first ever season of homestands for Overwatch League all around the world. It’s our mission to deliver high-quality competitive entertainment that our fans can follow globally, live or on-demand, and to celebrate our players as the superstars that they are.
“This partnership will help us deliver on that promise at new levels, by combining our passionate communities of fans and players with YouTube’s powerful content platform and exciting history of supporting next-generation entertainment.”
Ryan Wyatt, Head of Gaming at YouTube, also commented on the deal: “With more than 200 million gamers a day watching more than 50 billion hours of gaming content per year, YouTube provides gamers and their passionate fans with the most popular video gaming platform in the world. Both the Overwatch League and Call of Duty League are the quintessential examples of world class esports content.
“As a former Call of Duty esports commentator myself, I couldn’t be more excited for Activision Blizzard to choose YouTube as its exclusive home for the digital live streaming of both leagues. This partnership further demonstrates our dedication to having a world class live streaming product for gaming.”
Google says this collaboration with Activision Blizzard represents Google’s ongoing commitment to supporting game developer success around the globe.