The Games Hub Middle East website is a comprehensive one-stop platform for the gaming community. From gamer rankings, upcoming tournaments, unique points-of-view on the gaming industry, product reviews, latest product releases to the current industry news, the website will serve as an information hub for gamers in the middle east.
WHY BRANDS INVEST IN ESPORTS?
Peter Warman, CEO at Newzoo comments “Esports is not only growing exponentially as a new independent business and industry, it is also accelerating the convergence of various established industries. For brands, media, and entertainment companies, esports provides a chance to capitalize on the favorite pastime of digital natives and Millennials: playing games and watching game content. With the arrival of live streams and events, gaming has entered the realm of broadcasters and media that can now apply their advertising business model to a market previously out of reach for them.” – Newzoo
“it’s the next frontier to not only capitalize on live video experiences, but flex their creativity when it comes to connecting with fans through more integrated advertising” – Adweek
“The short of eSports is that it’s big…and it’s only getting bigger… As the industry evolves, there are a variety of ways for fans to get involved, ranging from sponsoring specific teams (as Nissan has done) to hosting events, sponsoring coverage, and more .” – Forbes
“What is important for marketers is that eSports and livestreaming are “co-creation experiences”. Users and broadcaster interact with each other and this interaction creates loyalty.” – Medium